THE SUCCESS OF NATURÆ GIN AT IDENTITÀ GOLOSE 2022

The year 2022 is considered the year of recovery, after the dark period dictated by the first waves of Covid-19. This year, albeit with some initial timidity and a bit of awe, life seems to have taken on a semblance of normalcy: we have returned to the cinema and the museum, restrictions have gradually loosened, and public events have resumed their full activity. In this context, the food & beverage was not to be outdone: many fairs and events took place in the spring, including Identità Golose.

The seventeenth edition of the Identità Golose congress, the first Italian congress on signature cuisine conceived in 2005 by journalist Paolo Marchi, was held April 21-23 at MiCO in Milan. The theme of the edition was. The future is today, an invitation to be open to the new, to the other and to the ability to accept what comes from outside. More than one hundred speakers took part in the three-day event, more than ninety master classes were held, and dozens of companies exhibited. Among the big names of made in Italy, there was also. Naturæ Gin with its nature-inspired gin, Fructetum.

For Carlo and Diego, the opportunity to participate in Identità Golose and make the brand and gin known was, for sure, an opportunity to spread the green philosophy that characterizes Naturæ Gin, see longtime friends and colleagues again, and make new acquaintances.

Gathered around the Naturæ Gin station-where the call of nature and a touch of green were not lacking-were spirits enthusiasts, gin and blending experts, as well as the merely curious who had the opportunity to taste Fructetum, either on its own or blended into refreshing gin and tonics.

The numerous empty bottles collected by Carlo and Diego during the event were the incipit to take a further step towards environmental protection and preservation: the two friends, instead of throwing them away (albeit completely recyclable), decided to contact various artisans and hobbyists on social media and donate them so that they could enjoy a new life, perhaps in the form of lamps, glasses or vases, all in the perspective of a circular economy.

The event proved to be a unique opportunity, thanks to which Besano, the small town in the Varese area where the company was founded, was able to make itself known throughout the country.

Summary: Identità Golose, one of the first events held after the lockdown, was an excellent showcase for Naturæ Gin to introduce the nature-inspired gin brand to the public.